Why Is Website Maintenance Important?
Website maintenance is important to any business, regardless of size. Your website is a window into your business and it can have a big impact on how the value of your products or services is perceived. A well-maintained website is critical to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also essential to ensure that your website is running at full capacity.
Security is the main reason that website maintenance is so important. If your business is using a Content Management System (CMS) such as WordPress, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to steal data from your site.
Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors. It is also important to routinely test that customer contact points are in good working order.
Backing up your website regularly ensures an uninterrupted revenue stream. Sometimes unfortunate events such as servers failing, human errors, update issues, loss of information, compatibility issues, malware infections and many other scenarios can happen and the site needs to be rebuilt or reinstated. Backing up your website makes it faster and easier to restore than a total rebuild of the site and little to no data is lost.
Website uptime monitoring is important for notification of site unavailability, giving you the heads up when your website is experiencing technical difficulties. This will reduce the amount of downtime if issues do occur. Websites can fail for various reasons, a few examples are database issues, CMS vulnerabilities, hacking traffic such as Denial of Service (DoD) and untested automatic updates.
Priority Website Support & Service for clients:
with high priority needs such as those who may need content updated regularly or urgently
who are learning how to update and maintain their own website
who seek any advice regarding their website. For example, methods to improve their website, boost SEO, comparing plugins, etc.